Whether you’re a local brewery, a local pub, or a craft beer lover interested in getting an awesome deal on Chicago beer, I am 100% confident this deal is so good it sells itself. A no-brainer. Read More
I Need a Hero
Maybe you’re excited about my plans for these beer journals and expansions beyond into recipe books and more. You want to see this succeed? I’m going to need your help. Here are a few ways that you be a hero & get listed on our Wall of Heroes. Read More
We’re Making a Movie!
I have an excited feeling in the pit of my stomach. Suddenly, this “idea” is feeling very real. I just hired Alex Lianopoulos, producer, director, and photographer to create a compelling video for our Kickstarter project page. Here’s how it all came together. Read More
Strategy for Growth
If you’ve ever thought to yourself, “You can’t make a living selling beer tasting notebooks,” then let me tell you, I have some news for you: You’re right! Actually, there is oh so much more to Barrel Aged Books than just that. Read More
Dollars and Sense
Becoming a future publishing mogul doesn’t have a free cost of entry. It takes a little change to start-up: buying equipment, getting the word out, legal & accounting services, and, of course, that first run of books. Read More
Quest for a Logo
One of my favorite things to do is develop logos and brand identity. The company name “Barrel Aged Books” came to me in a flash from the beginning. Coming up an idea for a logo that was even remotely usable? Way more difficult. Read More
Creativity in a Box
Creativity is all about working within constraints. Although the creative process never ends, once all the initial limitations are dealt with, you get the answer to two very important questions: How much will this thing have to sell for? And will people pay it?
Putting it Together
So, now we have great idea – to publish The Ultimate Beer Journal. On top of that, we have this even greater idea, The Chicago Beer Journal. Here is where things started to get complicated. Read More
It Starts with an Idea
Welcome to our story.
In a similar fashion to the Startup podcast, we would like to share the story of our humble beginnings ever step of the way.
Our story begins about five years ago when my friend and I started to get serious about tasting craft beer. Read More